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What Is An Infomercial?
"As Seen On TV"
An informational commercial designed to sell a product or service, generally 30-minutes in length. Find out if your product
has what it takes. To order an audio tape program regarding how to address each of the questions below CALL US TODAY and
be on your way to TV stardom tomorrow! We can assist you every step of the way.
Is Your Product Suitable for Infomercial Advertising?
1. Is the product's mark-up on cost of goods a minimum
5-1?
2. Can the product be demonstrated in an interesting, visual manner?
3. Is the product unavailable
at retail or if it is in retail, will the demonstration, information and image components enhance retail sales?
4. Does your product appeal to impulse buying? Does it hit "hot buttons"? Does it fulfill a dream or solve a common
problem?
5. Is the product unique?
6. Does your product have
the potential for back-end sales? That is, can you piggyback sales of related products to your TV customer? Or will the initial
order of your product lead to on-going consumption, re-orders, or subscriptions for your product?
7. Does your
product have high demand among a mass-market audience? Or can it be targeted to the demographics specific to various cable
TV networks?
8. Does your offer appear as an incredible value...a bargain that can't be missed?
9.
Does your product offer include premiums and bonuses that can motivate impulse buying?
10. Does your product have
a fascinating story to tell about its development and/or use?
11. Will it sell at a minimum $19.95 retail price?
12. Does it produce magical results or changes in a consumer's life?
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